The short answer is that this is a revenue stream for these people. So by creating storylines around their recipes, they capture an audience of people who find them relatable. If you read any one of their stories you will also find the numerous links to different products, kitchen tools, and ingredients that when clicked on and purchased give them a commission.

So when Kombucha Karen talks about how she kicked her son Timmy in the shin because he stepped in front of her while she was doing her daily Pilates workout, which made him scream and cry, she knew that she had two options: admit she is a bad mother, or provide him a quick snack. And that was her inspiration for these amazing 3 ingredient NyQuil Lava Cakes!

And people find that relatable!

Let’s block ads! (Why?)